How You Can Still Get Clients Even If You’re A Total Jerk
As people in a civilized society we’ve all been taught to behave in certain ways and been told what is proper and not proper. We’ve been taught to be concerned about what other people think, and that...
View ArticleWhy Stereotypes Can Be An Asset To Your Brand
The idea of stereotypes generally holds a negative connotation. As individuals we don’t like the idea of being put into a box. We are highly unique and don’t want people to make assumptions about who...
View ArticleCalling All Weirdos: Your Key to Winning The Business Popularity Contest
I’ve never been the cool kid. Never the one surrounded by friends. Never the one picked first at kickball. Never the one invited to parties or to hang out after school. On the other hand, I’ve also...
View ArticleHow to Build a Tribe of Loyal Brand Ambassadors
Most entrepreneurs are missing the mark when it comes to building a loyal tribe of followers. The problem is that they continue to focus only on the sale, and they are missing the bigger picture to...
View ArticleShould You Create A Personality Brand Or A Brand With Personality? Part 2
Note: This is the second of two posts which explores the differences between a personality brand and a brand with a personality. In this post, we focus on the brand with a personality. To read the...
View ArticleHow To Create Your Unique Brand Persona [LOBoratory Replay]
You know you want to bring more of your personality into your business… but if you’ve already tried “just acting natural” you’ve probably found that it doesn’t work very well. It’s kind of like telling...
View ArticleThe Fake Authority Trap and How To Avoid It
Every day I see coaches sinking money into creating “Fake Authority” and it’s causing me physical pain to watch. It’s also something that is hurting the credibility of the coaching industry as a whole....
View ArticleThe Secret Ingredient That Most Coaching Brands Are Missing
You chop the veggies. You perfectly brown the meat. You carefully measure your spices. And even though you followed the recipe to the letter… when you take your first bite, there is still something...
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Addictive Branding: How to Attract Awesome Clients and Keep Them Coming Back
Have you ever come across an article or read a newsletter from a coach that made you feel like they were speaking directly to you? Things that made you say “This is great! It’s exactly what I needed to...
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